Mobile app vs responsive mobile site? That was the fork on the road for us when we started out with our mobile strategy. With an almost equal number of pros and cons for both, there were several bouts of brainstorming before we finally decided on a mobile site.
One year and millions of hits later, we feel we made the right choice, both from a business and customer perspective. To celebrate the milestone, we are offering an exclusive discount for flight bookings on Via mobile for a limited period.
And these are the main factors that swayed the decision in favour of a responsive site:
Security & Privacy :- Mobile sites are less intrusive compared to applications, which are known to collect information even while running in the background. On the other hand, a mobile site collects minimal or no data about your browsing behavior and is more secure compared to apps which can be used for a malicious intent.
Compatibility & Shareability :- Regardless of the device and its capabilities, we wanted the Via mobile site to be accessible for everyone. Also, a mobile site is easily shareable as a URL across diverse platforms (mail, SMS, Facebook, Twitter etc..) and OS. Furthermore, the mobile website URLs can be easily integrated into other mobile technologies like near field communication (NFC), QR codes and SMS.
Speedier Updates :- A mobile site is more dynamic and flexible compared to an app. Any changes in design or content can be executed in a matter of seconds. Updating an app on the other hand involves waiting for the review and approval from the store and then finally urging the users to update the app on their device.
Immediacy – Mobile websites are instantly accessible from a range of browsers across a range of devices. Apps on the other hand, require download and install from the marketplace before the content or application can be viewed.